Frequently Asked Questions:

---

 According to a study by the Small Business Administration (SBA), effective signs can increase business by as much as 150%.  Customers pick up important visual cues about your business during  brief interactions as they pass your signage on a highway, along a  street, or in a mall concourse. 

 Signage is a multi-purpose marketing tool which can be used for many reasons such as; to draw attention to promotions, convey important information and directions, and also to build brand awareness 

 A good sign helps prevent lost sales from people who couldn't find your place of business.  Impulse traffic (unmotivated traffic) is much more difficult to attract  because people need a specific prompt to excite them enough to go into  the storefront. This is best achieved with custom digital signage. 

 Signage should be a crucial part of your marketing strategy. An effective signage campaign allows  you to efficiently communicate your brand identity, get messages  across, increase brand awareness, promote new product launches, and a  lot more. 

 Yes, signage when purchased by a business on its behalf to promote or advertise itself is a fixed asset that is liable for depreciation like any other fixed asset. However, if  signage is purchased or rented by a billboard company the financial  interest would be limited to the cost of the advertisement posted. 

 Business signage is  important for so many reasons—namely because it sets the tone for your  storefront, creates brand association, attracts attention, and serves as  an informative tool. There's an immense amount of importance placed on  your business' signage. 

 In  2020, consumers made 82% of retail purchases in a physical store. In  the U.S., CPG merchandising executives reported a perceived increase in  sales of 19% from permanent displays and 23.8% from temporary displays.

 Signage isn't only  used for outdoor advertising, it's also an effective way of  communicating with customers inside your store. You can use signs to help guide customers and encourage impulse buys. Signage can also direct consumers to products. Signs can advertise sales, and even influence customers' shopping behaviors. 

  These functions are the core effectiveness of signage and explain how to best communicate your company to potential customers.

• IDENTITY. Signs identify where your business is located and tells the world you're located there.
• ADVERTISE. You want customers to be aware you exist.
• GIVE DIRECTION.